It's so nice to see a poster campaign again that's fresh, iconic and spans generations of usage. Further celebrations include an exhibit at the High Museum of Art in Atlanta ( corporate HQ for Coca-Cola) featuring two Warhol bottle paintings. There's also a book coming out about the bottle design called: Kiss the Past Hello.
Few brands can celebrate their packaging the way Coca-Cola can. Nor can many brands elevate their packaging to the level of consumer Art as this has over the last 100 years. The bottle is a roughly the form of the female figure which was such a radical design idea 100 years ago. The bottle is known around the globe and has endured through a myriad of ad campaigns, slogans and positionings. It was the key prop to a charming movie: The Gods Must Be Crazy, a 1980 South African comedy.
Coupled with the equally famous Coca-Cola script logo they form the key anchors and symbols for the brand.
This is a rare example of the packaging being as famous as the product it contains. And stands as
a testament to all of Coca-Cola's many marketers over the years who have inherently known when
not to touch something that really works.