Monty has captured my heart
this season and it isn't even December yet. Directed by Dougal Wilson for the U.K. retailer John Lewis.
Old Navy could take its cue from these wonderful approaches. You don't need to cram "deals" and celebrities down customers throats. Give your watchers a taste of what the season should really be about and they will not only remember you but flock to your store because of the sweet insights and feelings you gifted them with in the spot.
This hits all the right notes for me, musically, story-wise, editing, acting, directing, it's all there.
Again from across the pond.