Dollar Shave Club's irreverent delivery I am sure totally resonates with their young, cool target. Their cost-cutting online merchandising club I am sure also resonates with this target, especially in these economic times.
And they are giving the Fortune 500 Guys a run for their money. And why not? It's the first really innovative David and Goliath marketing effort I have seen lately...or ever. Even if these two enrepreneurs only get .5 market share, they are laughing all the way to the bank.
In less than a week since this went to YouTube it has almost 1 million views. Again the CEO and
writer/spokesperson for their second product is Michael Dubin. While I don't think the writing is
as tight as his first effort, he uses the name of the product: One Wipe Charlies as a "theme" to
make the target feel they are a tongue in cheek, portable necessity when on the battlefield of life.
It's clever, it's going to make them more money than blades probably and makes me curious to see what manly market entry these guys are going to wipe up with next.