The Holiday season is the time I always drag out the classic DVDs: Capra's It's A Wonderful Life, The Christmas Story about the kid and the BB gun, and of course Chevy Chase in National Lampoon's Christmas Vacation.
One reason I love NL's Christmas Vacation is because the director was a very successful commercial director in Toronto long before he was picked up by the US film industry. His name is Jeremiah Chechik. Jeremiah is brilliant. And he directed the original Christmas Vacation movie.
This season, Chevy Chase and the original family cast: Chase, D'Angelo, even Lewis (surprised to see that) and Galecki (fortunately Randy Quaid was smart enough to stay out of this or who knows maybe he wasn't approached) of the Lampoon's Christmas Vacation classic were reunited for of all things:
hawking sweaters for Old Navy!
Personally, I don't care for Chase as an actor or comic. In my view, his only good performance was this
film so all the more reason for my reaction of:
It was the same reaction I had to Matthew Broderick (whom I love) selling out his character of Ferris Bueller, from the classic teenage movie: Ferris Bueller's Day Off, for of all things: Honda. I think it only ran during the Super Bowl so had a short lifespan, thank heaven.
The lesson here is:
Some things you just don't touch. They are whole and perfect as they are. Any kind of crass commercialization, in any form, will forever taint not just the product, but the actors who starred in it originally.
To try to recreate a time and place and specialness from a pre-existing 90 minute classic film into 30 seconds, where 20 seconds of that is devoted to sell sell sell:
it absolutely cannot be done. Ever.
And no sadder evidence of this was the horrible horrible Old Navy campaign trying to capitalize on the Griswold's Christmas. It truly was 2012's holiday home invasion.
This sacrilege was brought to you by CP+B... how the mighty have fallen.
Now, onward and upward. I look forward to sharing with you this 2013 my insights of the good, the bad and the ugly in my favorite game...the adgame.
Let the games begin.