Saturday, January 9, 2010

Happy New year

The other day I was reading a local free paper called Metro. In it there appeared an ad asking for an 'Angel'... saying it was looking for a liver donor. It went into some detail about how difficult and long the wait was for this person who needed a liver transplant within 3 months. It was an appeal for a stranger to come forward to freely offer 1/3 of their liver to save this fellow named "Rick". Something about this ad disturbed me, but I wasn't able to put my finger on it.
I showed it to several other people and all of them said it was sad and really upsetting. My feeling was different. Something about this appeal wasn't right. So of course I googled the email address that was on the ad and sure enough; it was a scam. This email address sent me to a music rapper's site. It was a bait and switch with no connection to liver donation than the man in the moon. This qualifies in my book as false advertising. I have not seen the ad since. And I am not sure if Metro got called about it but I have yet to see it run again. I have yet to see Metro run a disclaimer either. I don't know who came up with this shameless idea. I hope it wasn't anyone in the ad industry because if it was they should be shot. Accountability is really important in this arena. It is so difficult with the new media being rampantly unaccountable that a new standard or should I say, substandard, is set for everyone else to accept similar charlatanism just to maintain ad revenues. Shocking.