New Year New Way of Looking at Ads

Happy New Year one and all. Let's hope this year brings some really great ad campaigns with BIG IDEAS driving the brands rather than tactical gimmicks and overdone special effects that have no reason for being other than trying to make you think they are creating an idea when in fact the overuse of special effects is to mask the fact that there is nothing really going on idea-wise.

I just finished looking at the 5 top ads that were most viewed on YOutube in 2011. I have to say, it was pathetic. One was for T-Mobile and it's no wonder they are in the toilet financially when I see the pathetic, non-sensical ads they are running. Another was for some water Jennifer Anniston was hawking and it was also just another spokesperson ad with some gratuituous b.s. thrown in, meant to be humourous but instead was humourless.

The only two that seemed to resonate with me of course was Old Spice and the Chrysler ad that ran for the SuperBowl with the tag line: Imported from Detroit....now that's a great ad.

Whatever has been put in the KoolAide, let's hope the Creative folks have figured out it causes lobotomies and they stop drinking it.

Also, it's time to mentor and guide the account groups it seems. They also have lost their way when ads of this low calibre are being sold to clients. It's no wonder clients feel bamboozled....because they are....

It's also time for agencies to start hiring people over the age of 40 to bring some refreshing ideas and real thinking to the creative table. Otherwise the creative side of the business is definitely going to become extinct...it's well on its way as it is....

Cheers and I hope to be showcasing some great work and some ghastly work this year as usual.