State Farm Insurance, AT&T, El Paso Electric and a small artsy movie theatre called Alamo Drafthouse (it's embedded below this post as an example of their work). This regional agency embodies the philosophy that ads don't have to hit you over the head to be memorable. They believe the people the ads are directed to are the real creative directors, that being in touch with people and insightful about the human condition, is a higher place, where all people strive to be. Besides the screechingly funny spots for Alamo Drafthouse, they further prove their abilities to be quintessential with a promotional video for the Convention Visitors Bureau of El Paso. In the 4 or 5 minutes there is one sentence: "Can you still get someplace real in America" and from there you are taken to a visual slice and dice of all the usual shots you always find in most CVB promos accompanied with a southwest influence, of course. HOWEVER, there is ONE HUGE difference: they took those standard stock shots and did amazing, impeccably timed editing to a BRILLIANT, EMOTIVE AND EVOCATIVE music track. By the end of it I am dancing. And they are making trips to the podium.
I love this agency. They do fresh, original, tasteful work. The idea is king and you know this by the lack of big production values. It's their level of thinking, their level of writing, their level of ideas, their use of strong emotive music and even more brilliant is their use of holding back, that answers one of their main criteria: "is it magical".
Check them out: http://www.sanderswingo.com/
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